Client: PullUp App Co.
Services: Creative Direction, Project Management, Brand Strategy, User Research, User-Experience Design, User-Interface Design, Brand Development, Website Design, Website Development, App Design
Software: Experience Design (XD), Illustrator, Photoshop, Acrobat Pro, Webflow
PullUp is an all-inclusive basketball app that allows its players to efficiently locate nearby courts, invite friends, and play local basketball. Users can review detailed information within the app, including active location/ court hours, best playtimes, competition levels, and much more. PullUp is the first of its kind to allow basketball players, who prefer to play local games, to have direct access to detailed information before arriving at a local basketball court. PullUp was built from the ground up into a fully developed app and brand.
Knowing this information, we noted all current problems and started working towards solutions to each issue. This process outlined the beginning features of the application. The client and I knew that each element could not go through design, development, and launch within the given time frame and budget; therefore, we need to create a consistent common ground of app elements, brand assets, and visual language before starting the development process.
After completing the user-persona process, I started brainstorming the app's user experience and aligned the client requested features with defined user-personas. This alignment allowed for the first iteration of the wireframe to be created. Creating a wireframe enables the team and me to understand what screens and features are needed to achieve a consistent user experience.
During my entire design process, I kept the user’s experience concise as a top priority. The user’s navigation needed to be as effective as possible while also giving the user their essential information quickly. Each screen kept this design function in mind. Secondary data is held within separate sections or pages to allow the user to dive deeper into each court if they want to. Still, it’s not necessary if the user wants to quickly find a basketball court and play, rather than looking through secondary information to go play a game.
I only had two goals for PullUp’s website. The first was to inform new users about what the app offers, and the second goal was to drive users to sign up for the app’s beta. I completed these goals by creating a functional and informative site that closely followed PullUp’s branding. Once we launched the site, users quickly learned about what PullUp is and how they can get involved.
View the live site using the link here!